48forty Solutions is proud to announce they have been selected as one of the top five US pallet company websites by Pallet Enterprise.
Pallet Enterprise, a leading pallet and sawmill trade magazine in the United States for the past 30 years, launched this initiative to recognize top performers in website design and functionality. Staff evaluated more than 40 websites for pallet manufacturers, recyclers or brokers located across the US and included companies of all sizes.
"Here at 48forty, we are focused on our customers and the experience our website provides reflects that commitment. We're thrilled and humbled to have been recognized by Pallet Enterprise for our website. The magazine is a leading pallet resource and we appreciate their dedication to the success of the entire industry," said Natalya Calleja, Director of Marketing & Customer Experience at 48forty.
In selecting 48forty's website as a top performer in the pallet industry, Pallet Enterprise says:
"A video running as the background keeps the website from appearing too static. It creates natural movement and invites the visitor to look around. 'Get Quote' button stands out on the top right inviting a response. Tiered design helps the homepage stand out from most typical pallet company websites.
Content is where this website really shines. From free resources, such as guide to evaluate pallet suppliers, to its blog, the content answers key questions that customers have and presents 48forty in a positive light. Topics include: selling pallet tips, why asset-based recyclers matter, on-site pallet services basics, how to make an informed decision when selecting a pallet provider, how to optimize pallet logistics and much more. Visitors can subscribe for content updates. There is a login for 48forty’s PalTrax customer portal.
A pop-up seeks engagement while you navigate the website. It offers a free download of pallet selection vendor guide. Bright pictures and video content create a compelling story and reason for customers to consider this company."
Pallet Enterprise identified top performers using four main criteria focused on content, customer service, brand messaging, and visual design. The magazine shared their assessment concentrated on the following:
- Content. The information presented on the website. Is the information helpful for pallet users, customers and employees or prospective workers? Does the website offer more than just basic company information? Does the content answer key questions or concerns for the target audience?
- Customer Service. The functionality of the website. Can customers effectively find solutions or product descriptions? Are there effective methods to interact with the company or seek quotes? Does the website present solutions or helpful resources? Can customers order pallets or services via the website or manage their account online?
- Brand Messaging. The identity of the company on the web. Does the website cover key selling advantages? How effective is the public image created by the design, logo, images, etc.?
- Visual Design. The character shown through the messaging and design. Does this website look like every other pallet website? Or does it offer something that stands out?
Through this recognition, Pallet Enterprise aims to encourage improved industry design and marketing. Read more here.